Over the years, A WHACK ON THE SIDE OF THE HEAD has been praised by business people, educators, scientists, homemakers, artists, creative leaders, and many more. The book has been stimulating creativity in millions of readers, translated into eleven languages, and used in seminars around the world.

Now Roger von Oech's fully illustrated and updated volume is filled with even more provocative puzzles, anecdotes, exercises, metaphors, cartoons, questions, quotations, stories, and tips designed to systematically break through your mental blocks – the 10 "locks" which limit (if not preclude) creativity – and unlock your mind for creative thinking and creative problem solving.

"Whack will be immensely valuable to executive in any organization which needs a culture within which to generate and then nourish fresh ideas and new perspectives. The same is true of all self-employed people (especially independent consultants) whose customers or clients expect them to address the same need. Finally, I think that school, college, and university classroom teachers can devise all manner of appropriate applications of von Oech's ideas." ~ Robert Morris

This new edition will attract an entire new generation of readers with updated and mind-stretching material.

About the Author

Roger von Oech is the president of Creative Think, a California-based consulting firm that has conducted creativity seminars with such companies as American Express, Apple Computer, AT&T, CBS, IBM, NBC, and NASA. He earned his doctorate from Stanford University in a self-conceived program in the history of ideas.