Disney Creativity Strategy

NLP Skills


Psychology of Excellence  NLP Technology of Achievement

Disney Creativity Strategy



Benefits of NLP

NLP for Business


Walt Disney business quotes

If you can dream it, you can do it. All of our dreams can come true – if we have the courage to pursue them.  >>>

Walt Disney


Disney Creativity Strategy Perceptual Positions Dream quotes Dennis Kotelnikov Entrepreneurial Creativity Dennis Kotelnikov Dennis Critical Thinking Strategic Business Success 3 Creativities of an Innovator Disney Creativity Strategy: 3 Perceptual Positions, Vital Roles, NLP Technology of Achievement  

The technique Disney Creativity Strategy was modeled and developed as NLP tool by Robert Dilts, an NLP pioneer and the author of Strategies of Genius. Dilts defined this particular strategy after analyzing Disney's methods for turning his dreams into reality.




Here is how Disney describes his creative process





The Three Steps and Three Perceptual Positions: Dreamer, Realist, Critic  >>>



3 Vital Roles of the Disney Creativity Strategy

Dreamer – the visionary who dreams up ideas for films and business ventures

Realist – the pragmatic producer who makes things happen.

Critic – the eagle-eyed evaluator who refines what the Dreamer and Realist produce.



Benefits of Disney Creativity Strategy

How You Can Use the Disney Creativity Strategy

Break down a meeting or a discussion into three stages – dreaming, thinking about implementation, and critical evaluation – working on each role as a separate phase. Make each stage clear and explicit. Rotate the roles to allow people to contribute from different perspectives.  >>>

Do it all by yourself
First, dream and think about the possibilities of the idea; then examine exactly what would be involved in putting the idea into practice; finally, critically evaluate the possibilities.  >>>


Entrepreneurial Creativity: 4 Keys  Download PowerPoint presentation, pdf e-book




3 Creativities of an Innovator  ●  Innovation is Love

Entrepreneurial Creativity  >>  Areas    4 Steps

10 Secrets of Creativity

Your Cross-functional Excellence  ●  Lateral Thinking

Challenging Assumptions  ●  Asking Searching Questions

Creative Problem Solving (CPS)

Managing Creativity in Your Business Environment

Strategic Business Success: 4 Perceptions To Be Synergized

Enemies of Innovation  >>  6 Barriers To Creative Thinking and Innovation

Brainstorming  >>  'Garden' and 'Kitchen' Sessions    SPIN

Creative Chaos Environment  ●  The Fun Factor

Idea Management

Idea Evaluation: 4Χ2 Perceptual Positions

Letting the Best Ideas Win

Freedom To Fail

6 Thinking Hats

Mutual Creativity in Business Partnerships


Disney Creativity Strategy – an NLP Tool

Walt Disney was very successful at turning fantasies into reality.

"Walt Disney's ability to connect his

innovative creativity with successful business strategy

and popular appeal certainly qualifies him as a genius in the field of entertainment. In a way, Disney's chosen medium of expression, the animated film, characterizes the fundamental process of all genius: the ability to take something that exists in the imagination only and forge it into a physical existence that directly influences the experience of others in a positive way."  writes Robert Dilts.

The Three Vital Roles

"There were actually three different Walts: the dreamer, the realist, and the spoiler. You never knew which one was coming into your meeting." ~ A Walt Disney's close associate

The Disney Creativity Strategy separates out three vital roles – dreamer, realist, and critic  – involved in the process of generating creating ideas and translating them into reality. The roles are explored separately for maximum clarity and effect.

Let your mind wander freely.
Produce a visionary big picture with no boundaries, limitations or restraint. Ask yourself "What do I really want, in an ideal world?"Do not let reality come into your thoughts. This is daydreaming or
brainstorming time. It will most likely engage your visual imagination. Establish the payoffs of the idea.

This is about organizing ideas to put your plan into practice. What would need to happen to make it real? How could you do it? Think constructively. Devise an action plan and evaluate it to determine what is realistic.   Ask Yourself "What will I do to make these plans a reality?" Establish time frames and milestones for progress. Make sure your plan can be initiated and maintained by the appropriate person or group.  >>>

Test your plan, look for
problems, difficulties and unintended consequences. Evaluate them. Ask yourself "What could go wrong?" Think of what is missing, what is surplus, what the spins-offs will be. Define the context in which your plan is workable and problematic.

Creating Stories: The Perceptual Positions

When creating stories, Walt Disney used 3 perceptual positions. Here is how Disney describes his creative process: "The story man must see clearly in his own mind how every piece of business in a story will be put. He should feel every expression, every reaction. He should get far enough away from his story to take a second look at it...to see whether there is any dead phase...to see whether the personalities are going to be interesting and appealing to the audience. He should also try to see that the things that his characters are doing are of an interesting nature."

Strike the Right Balance Between the Three Roles

More important than the individual roles was Disney’s ability to strike the right balance between them. " Creativity as a total process involves the coordination of these three subprocesses: dreamer, realist and critic. A dreamer without a realist cannot turn ideas into tangible expressions. A critic and a dreamer without a realist just become stuck in a perpetual conflict. The dreamer and a realist might create things, but they might not achieve a high degree of quality without a critic. The critic helps to evaluate and refine the products of creativity," writes Dilts.

Walt Disney didn’t just play the three roles in his head – he used them to counterbalance and direct the tendencies of his team. If he felt the team were too bogged down in detail, he would become the playful Dreamer; if they were in danger of getting lost in pie-in-the-sky fantasies, he switched roles to the Realist.3




1. Strategies of Genius, Volume One, Robert Dilts

2. "Walt Disney: Strategies of Genius", Robert Dilts

3. The Secret of Walt Disney Creativity, Mark McGuinness