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Disney Creativity Strategy

Turning dreams to reality




Walt Disney business quotes

If you can dream it, you can do it. All of our dreams can come true if we have the courage to pursue them.

Walt Disney


Disney Creativity Strategy 3 roles dreamer realist critic emfographics  

Walt Disney was very successful at turning fantasies into reality.

"There were actually three different Walts: the dreamer, the realist, and the spoiler. You never knew which one was coming into your meeting."

~ A Walt Disney's close associate




3 Vital Roles of the Disney Creativity Strategy





Dreamer the visionary who dreams up ideas for films and business ventures

Realist the pragmatic producer who makes things happen

Critic the eagle-eyed evaluator who refines what the Dreamer and Realist produce




Benefits of Disney Creativity Strategy

▪ Helps promote creativity in yourself or your team

▪ Reminds that it is important to check out how things might be seen from all three viewpoints before reaching a judgment

▪ Helps remove conflict between dreaming and practicalities

▪ Helps test out how a dream, idea or goal might be realized


Apple's Design Process

Idea Evaluation: 42 Perceptual Positions

NLP Perceptual Positions

Six Thinking Hats

Benefits of InnoBall simulation game




The Three Vital Roles


Let your mind wander freely. Produce a visionary big picture with no boundaries, limitations or restraint. Ask yourself "What do I really want, in an ideal world?" Do not let reality come into your thoughts. This is daydreaming or brainstorming time. It will most likely engage your visual imagination. Establish the payoffs of the idea.


This is about organizing ideas to put your plan into practice. What would need to happen to make it real? How could you do it? Think constructively. Devise an action plan and evaluate it to determine what is realistic. Ask Yourself "What will I do to make these plans a reality?" Establish time frames and milestones for progress. Make sure your plan can be initiated and maintained by the appropriate person or group.


Test your plan, look for problems, difficulties and unintended consequences. Evaluate them. Ask yourself "What could go wrong?" Think of what is missing, what is surplus, what the spins-offs will be. Define the context in which your plan is workable and problematic.



Overcome Procrastination with NLP Psychology of Success  

An NLP Tools

The technique Disney Creativity Strategy was modeled and developed as NLP tool by Robert Dilts, an NLP pioneer and the author of Strategies of Genius. Dilts defined this particular strategy after analyzing Disney's methods for turning his dreams into reality.




"Walt Disney's ability to connect his innovative creativity with successful business strategy and popular appeal qualifies him as a genius in the field of entertainment. Disney's chosen medium of expression, the animated film, characterizes the fundamental process of all genius: the ability to take something that exists in the imagination only and forge it into a physical existence that directly influences the experience of others in a positive way."  ~ Robert Dilts




How to use Disney Creativity Strategy





Steve Jobs advice quotes

Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?

Steve Jobs



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