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Disney Creativity Strategy

How to use it and turn dreams to reality




Walt Disney business quotes

The best way to get started is to quit talking and begin doing.

Walt Disney


Disney Creativity Strategy 3 roles dreamer realist critic emfographics  

The Disney Creativity Strategy separates out three vital roles – dreamer, realist, and critic – involved in the process of generating creating ideas and translating them into reality. The roles are explored separately for maximum clarity and effect.



Walt Disney business quotes

If you can dream it, you can do it. All of our dreams can come true – if we have the courage to pursue them.

Walt Disney



Do it All by Yourself

First, dream and think about the possibilities of the idea;

then examine exactly what would be involved in putting the idea into practice;

finally, critically evaluate the possibilities.





Break down a meeting or a discussion into three stages – dreaming, thinking about implementation, and critical evaluation – working on each role as a separate phase.

Make each stage clear and explicit.

Rotate the roles to allow people to contribute from different perspectives.




Creating Stories

When creating stories, Walt Disney used 3 perceptual positions. Here is how Disney describes his creative process: "The story man must see clearly in his own mind how every piece of business in a story will be put. He should feel every expression, every reaction. He should get far enough away from his story to take a second look at see whether there is any dead see whether the personalities are going to be interesting and appealing to the audience. He should also try to see that the things that his characters are doing are of an interesting nature."


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Strike the Right Balance Between the Three Roles

More important than the individual roles was Disney’s ability to strike the right balance between them.

"Creativity as a total process involves the coordination of these three subprocesses: dreamer, realist and critic. A dreamer without a realist cannot turn ideas into tangible expressions. A critic and a dreamer without a realist just become stuck in a perpetual conflict. The dreamer and a realist might create things, but they might not achieve a high degree of quality without a critic. The critic helps to evaluate and refine the products of creativity," writes Robert Dilts, an NLP pioneer and the author of Strategies of Genius.

Walt Disney didn’t just play the three roles in his head – he used them to counterbalance and direct the tendencies of his team. If he felt the team were too bogged down in detail, he would become the playful Dreamer; if they were in danger of getting lost in pie-in-the-sky fantasies, he switched roles to the Realist.

3Bs of Strategic Creativity: Brainstilling-Brainstorming-Brainstilling

Team Creativity

Spiral Integration of Ideas (SPIN)




Steve Jobs advice quotes

Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?

Steve Jobs



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