Entrepreneurial management is
fundamentally different from corporate management that is focused
on delivering the annual operating plan.
You need to consider your project and your project outcome lifecycle in a
wider context of the overall
organizational strategy.
Unlike
traditional
project manager who has to meet static constraints of project deadlines,
budget, and outcome, you should act as an
entrepreneur and deal with
a dynamic business system. You should be able to manage for broader
economic and financial gain for the project and project outcome lifecycle,
thereby contributing increased shareholder value to your company.
To
achieve that goal, you would require to have
a
broader understanding of the whole business and the way your project
supports the overall strategy and fits into the
dynamics of the
business
system.
You should also be
strategically flexible and
prepared to
fine-tune the project budget and the
project as a whole in response to market changes and competitor actions in
order to react timely to arising problems and
emerging opportunities. |