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All people −
strategic partners,
team
members, and employees, especially
knowledge workers,
− look for a values fit in order to give their best to the
organization. They need to know
what the organization is about, what it stands for, and if its
values are in harmony with their own ones.
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Techniques
to
Create Shared Purpose and Values
① Define clearly the
vision and
mission
of your organization and reinforce them by keeping communicating
a clear view on the long-range direction to your people;
② Engage your partners / employees in creating a list of
shared values that define what your organization stands for;
③ Work out a unique shared language , including, if appropriate,
body language
and a corporate song, that reflect your shared values.
④ Document corporate histories, write
exciting stories,
create videos, and organize events that
dramatize
guiding principles and shared values.
⑤ Organize
creative development events ,
trainings,
orientation programs, and performance shows
that emphasize your shared values
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Value Mantra
Value mantra
encodes a lot of meaning in a short phrase.
Usually, it is a 3-5 word shorthand
encapsulation of your customer-focused intent
that may include one or two key points of
difference in it...
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