Sophistication of new technologies and the increased reliance on the application of new technology by business has produced several different forms of interdependence for companies:

between industry and R&D institutions and other sources of external research

technology chain supply chain, production, and customer relationship management - the application of a new technology in one of these requires changes in the operations of others

products and processes the focus of technological advance may shift interconnectedly between one and the other

new product or service development jointly by several firms through collaborative R&D, and cooperative technology agreements

outsourcing of some new product development phases, e.g. product design or rapid prototyping, to specialized firms

different functions within the firm, e.g. manufacturing, distribution, human resources and marketing.

overlapping and merging technologies that cause interdependence between previously separate industries, e.g. merging of information technology with communications or entertainment.


Synergy Innovation    Strategic Innovation    Master of Business Synergies (MBS)