Reciprocal marketing offers a number of potential benefits,
especially for individuals and small businesses. It accelerates the
process of earning trust of prospects in a new market niche,
reduces the cost of attracting new
customers, and is inexpensive to
implement compared with many traditional marketing schemes.
In business world, reciprocal
marketing is more commonly known as co-op marketing,
cross-promotion, or collaborative marketing. It is common in travel,
tourism, shopping, and other industries.
Example of
Reciprocal Marketing:
Alliances of
airlines
In the online business world, link
exchange,
also known as reciprocal linking, is a common form of
reciprocal
search engine marketing.
Reciprocal digital marketing is equally popular among among small,
entrepreneurial websites and large, well-established ones.
Reciprocal world-of-mouth (WoM)
marketing is especially popular among
opinion
leaders, educators, and positive-change projects.
