Glossary of Business Terms





Online Marketing





Online marketing is the practice of leveraging web-based channels to spread a message about a company's brand, cause, content, products, or services to its potential customers and partners.

 The objective of online marketing is to reach potential customers through the channels where they spend their time socializing, reading, searching, and shopping online.




Online marketing is the promotion of brands to connect with potential customers using the Internet and other forms of digital communication. This includes not only landing pages email, social media, and web-based advertising, but also Search Engine Optimization (SEO), backlinks, sponsored guest posts at high-ranked websites, text and multimedia messages as a marketing channel.




Digital Marketing vs. Online Marketing

The extension to non-Internet channels, such as television and mobile phones, differentiates digital marketing from online marketing.


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