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The
business model is a key determinant of
profits to be made from a business idea, an
invention, a
business design, or blogging. There are
various
Internet business models.
The 4Ps of of the
Blogger's Business Model are Production,
Personal brand, Promotion, and Profit. |
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①
Production
Production is the
application of
creativity and logic to work. It is the
entire process of creating a work. For a
blogger, production involves setting objectives,
generating ideas, designing the output, and
combining capabilities and resources to create
an outstanding, appealing and valuable product. |
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A product is
anything made available for consumption by the
target audience.
Blogger's products
can include branded digital goods like articles,
courses, expert opinions,
stories, e-books, videos, podcasts, and
music. |
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How To Write Great Stories
Speak Impactfully |
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②
Personal Brand
Your appealing personal brand
helps you attract a greater
audience and create greater
impact.
Being just excellent is not
enough. You must also be
charismatic, energized,
remarkable and rememberable.
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③
Promotion
Today, bloggers have access to a
whole range of digital marketing
channels, the most popular of
which are
social media and platforms
for publishing video and text
content.
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You can earn
income by
publishing sponsored links from your website
that has a high search engine ranking.
If you are a
popular influencer or opinion leader, you may be
hired by large organizations to help them with
both short-term and long-term projects that
reach a wide audience. |
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