Why  to do it: problem addressed; opportunity pursued ( → Innompic Games icon Example)

Why you: passion; sustainable competitive advantage ( → Innompic Games icon Example)


Solution: product / service / technology ( → Innompic Games icon Example)

The Ask: how much you need; what for; for how long


Market: market opportunity; size  ( → Innompic Games icon Example)

Competition: direct and indirect competitors ( → Innompic Games icon Example)


Internal: company overview; location; founders, management team

External: investors; traction; testimonials ( → Innompic Games icon Example)


Milestones: completed, current, future ( → Innompic Games icon Example >>>

Revenues: break even point; investor exit options


Business Model: commercialization, strategies; revenue model

Marketing Plan: marketing strategies, competitive differentiation ( → Innompic Games icon Example)






Company Overview

Your company overview page should grab the reader and convince them that your company has a tremendous opportunity to grow very big. ( → Innompic Games icon Example)

Summarize in 4-6 bullet points your business:

vision ( → Innompic Games icon Example) and mission ( → Innompic Games icon Example); what problem it solves, the experience of the management team, and any key traction already established.



Entrepreneurial Team

Venture Design

Brand Attributes

Startup Business Plan

Executive Summary






Don't try to explain how the technology works, just talk about what the technology is used for and its competitive advantage.

Keep in mind that venture capital investors are interested in the investment promise of your business -- not the technology.


Radical Innovation

HEALTHBIOTICS Startup Success Story





Convince the prospective VC investors of why the market opportunity is huge, but donít exaggerate.


What Every Investor Wants To Know

Venture Valuation






Describe both direct and indirect competition realistically, without underestimating or belittling it. Explain how you are going to stand out from the competition.


Surprise To Win

Competitive Disruption










Vadim Kotelnikov advice quotes

Give innovative entrepreneurs a venture capital fund, and you'll feed few of them for a while. Give innovative entrepreneurs Innompic Games, and you'll feed all of them for centuries ahead!

Vadim Kotelnikov

Vadim Kotelnikov, founder of 1000ventures - personal logo    Business e-Coach    Innompic Games icon