Trust

To establish trust, empathize with your prospect, be s/him. Support your case with indisputable logic.  Your body language should match your words and make them more impactful. Be an example of what you want others to do or be.

Benefits

Sell solutions to problems. Inspire your prospect with new exciting opportunities. Emphasize emotional and tangible benefits. Address your prospect's fear of losing something and show to avoid this painful situation. Offer and opportunity to avoid loss and an opportunity to gain at the same time.

Action

Know how to overcome barriers to change. Reduce barriers. Present change as an opportunity and help your prospect to make the most important first step.