Adapted from Every Business is a Growth Business, Ram Charan and Noel. M. Tichy





Customer Care


Differentiation Strategies


Empathetic Marketing


Sell Benefits



The real world strategic thinking is both imaginative and highly disciplined. Outside-in thinking can transform businesses that are "commoditized", "mature" or otherwise supposedly without growth prospects.

Creating Sustainable Profits: 9 Questions To Answer

Jack Welch's 5 Strategic Questions

In the outside-in company, as opposed to inside-out one, the key word is need, not product. Their people think expansively. They observe people, they're totally immersed in the minds of their Customers Download PowerPoint presentation, pdf e-book, looking for ways to expand demand. Their business plans and value propositions derive from the marketplace, based on the knowledge gathered at ground level. Often, the needs they define haven't yet been identified by the customers themselves... More

Value Innovation: Yin-Yang Strategies Download PowerPoint presentation, pdf e-book

Outside-In Thinking Tips