7 Rules for Effective Writing

① Decide what your purpose is. Make your point in the first paragraph to create powerful first impression within 30 seconds... More



Pablo Picasse quotes

The chief enemy of creativity is 'good' sense...

Every act of creation is first an act of destruction.





Write your story like an inspirational, short and perfectly honed speech that you want to deserve a standing ovation... More




Aristotle wisdom quotes thinking life knowledge, education

To write well, express yourself like the common people, but think like a wise man.





Writing to PERSUADE

Sell solutions to problems. Inspire your prospect with new exciting opportunities. Emphasize emotional and tangible benefits. Offer and opportunity to avoid loss and an opportunity to gain at the same time... More



Benjamin Franklin quotes

Would you persuade, speak of interest, not of reason.

Benjamin Franklin




SHARPEN Your Writing

Create an attractive headline (see examples), use sub-headings

Be consistent

Use images, charts and graphs; use bullets to set up points >>>



Martti Vallila quotes

The power of the pen to change the world should not be underestimated, as words based on TRUTH can conquer the forces of vested interests and their apologists.

Martti Vallila




Use the Power of MENTAL MAPS

People have different ways of communicating their experiences some express themselves in pictures, others talk about how things sound to them, and others speak about how things feel. These different groups of people visuals, auditories, and kinethetics use different preferred words and phrases (predicates) when they communicate. Similarly, they feel more comfortable and you can connect with them at subconscious level when you use their preferred words in your writing... More




Vadim Kotelnikov advice quotes

Having finished your story, ask yourself:
Is this story pure gold or gold sand?

Vadim Kotelnikov

Vadim Kotelnikov, founder of 1000ventures - personal logo    Business e-Coach    Innompic Games icon