7 Rules for Effective Writing

① Decide what your purpose is. Make your point in the first paragraph to create powerful first impression within 30 seconds... More

① Write your story like an inspirational, short and perfectly honed speech that you want to deserve a standing ovation... More

Writing to PERSUADE

Sell solutions to problems. Inspire your prospect with new exciting opportunities. Emphasize emotional and tangible benefits. Offer and opportunity to avoid loss and an opportunity to gain at the same time... More

SHARPEN Your Writing

▪ Create an attractive headline (see examples), use sub-headings

▪ Be consistent

▪ Use images, charts and graphs; use bullets to set up points >>>

Use the Power of MENTAL MAPS

People have different ways of communicating their experiences – some express themselves in pictures, others talk about how things sound to them, and others speak about how things feel. These different groups of people – visuals, auditories, and kinethetics – use different preferred words and phrases (predicates) when they communicate. Similarly, they feel more comfortable and you can connect with them at subconscious level when you use their preferred words in your writing... More