Ford Motor Company (commonly known as Ford) is
an American multinational automobile manufacturer headquartered in Dearborn,
United States. It was founded by
Henry Ford and
incorporated on June 16, 1903. The company sells automobiles and commercial
vehicles under the Ford brand, and luxury cars under its Lincoln luxury
A Ford Corporate Citizenship Report
stresses that the company sees no conflict between business goals and social
and environmental needs. Leaders of the
company believe that the distinction between a good company and a great one is that a
good company delivers excellent products and services, while a great company
delivers excellent products and services and strives to improve the world.
Overall, Ford believes that the company needs leaders who can make informed
business decisions and who can help the company better meet customer needs,
increase shareholder value, and honor responsibilities to society.
8 Best Practices
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Training New Leaders
Ford is very serious about training
new leaders who will help the company to prepare for a new business era
and reach its goal of making a difference in the world. Ford provides
training for its leaders in the Ford Leadership Center, where the focus in
on building leaders, both men and women, who know how to get things done
through the talents of their people. These leaders also learn to
think "outside the box" by abandoning their comfort zones in everything
from selecting a work project to
working with new people.
Harnessing the Power of IT
Ford Motor Company,
Information Technology goes beyond the traditional IT or MIS departments at
other companies to bring more efficient processes and systems in every area.
ICT-powered Value Chain
People at the IT department of the company focus on their vision, which
states, "When asked, our customers, clients, suppliers, partners, employees,
and stakeholders say, without hesitation, that Information Technology is a
competitive differentiator for Ford Motor Company." The employees hold
themselves to this high standard with pride. They write in their statement,
"Our work is about being a leader, a leader who applies information
technology and process reengineering techniques to every part of the
company, tracing the critical path through their complex business. It’s
about being a consultant who understands the areas we support and helps them
embrace change. Our work is with people, though our tool is the computer."
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How To Create Greater
is used in many corporate
Ford Electronic Manufacturing Corporation's quality program that won the
just-in-time programs have been applied
using the 80/20 rule (80% of the value is spread over 20% of the volume)
and top-dollar usages are analyzed constantly. "Labor and overhead
performance were replaced by Manufacturing Cycle Time analysis by product
line, reducing product cycle time by 95%."
The Ford's customer base is becoming
diverse as the company expand globally and as their established
markets themselves become more diverse. This influences Ford's
For example, women make up more than 54 percent
of U.S. Volvo customers. “Your Concept Car” was designed by a group of
female engineers, designers and marketing professionals who strove to
reflect what women say they want in a vehicle.
Ford is also conducting research and vehicle
development geared toward customers with special needs, such as limited
mobility. A Ford Europe
product design team focused on making Ford products
the brand of choice for people with mobility issues. At many corporately
owned locations in Europe, Hertz is offering vehicles equipped with hand
controls at no additional charge for disabled customers.
As their customer base becomes more diverse,
Ford have adjusted their marketing and communications. For example, Jaguar
and Volvo launched
back in 2003 that reached out directly to
gay, lesbian, bisexual and transgendered customers. The company are also
actively exploring alternative offerings and features targeting baby boomers
who are known for their active lifestyles.