If you wish to establish an
effective creative chaos
environment, you must find a
delicate
jazz-like balance between
chaos and a guiding structure.
You need a certain amount of
chaos to be creative but not to
the point that you feel
overwhelmed by its amount.
Too much uncertainty discourages
people from mobilizing their
best effort. Direction and
purpose and a certain amount of
structure create freedom. People
feel liberated by goals and
guidelines.
Successful
organizations
must balance structure and
bureaucratic processes at one
extreme with the fluid creative
chaos of relationships,
interests and transactions,
which enable it to be
innovative and alive, at the
other.
Example: BP
To evolve
BP into an
adaptive organization, one
that would be better able to
survive and prosper in today's
uncertain and turbulent times,
John Browne decided to raise the
creative tension. He established
the preconditions necessary for
creating such tension and
deliberately moved the
organization to a situation that
was at the edge of chaos.
That is, the point at which a
natural equilibrium is found
between chaos and order,
comparable to
