Knowledge Enterprise Corporate IQ   Human Barriers to Knowledge Sharing and Transfer   Knowledge Management Know Your Enemies       → Knowledge transfer is often a case of who you know versus what you know Sharing your best thinking, data, understanding, and opinion with others diminishes your personal competitive advantage Use of other people's knowledge is often resisted, in particular the 'not-invented-here syndrome' is difficult to brake down  >>> → Improving by synthesizing new ideas → continuously while purging yesterday's conventional wisdom is difficult due to resistance to change  >>>   Knowledge Communities   ●  High LQ Culture   ●  Losing Organization           Reward and celebrate new ideas to encourage others to want contribute as well. Jack Welch GE Reward people for contributing to a full flow of knowledge  >>> Bill Gates Micsosoft Inspire advocates. Mental diversity is very important – you need individuals who celebrate different viewpoints.  >>> Tom Kelley IDEO