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Management Is Perpetual Creation
For Konosuke Matsushita, business was a
creative activity;
it was a process of
producing something
valuable out of nothing. You start
with an idea for an enterprise. Then you hammer out a basic plan, raise the
necessary capital, and put together the necessary facilities and equipment.
Finally, you hire employees, develop a line of products, manufacture them,
thereby making a contribution to society. Moreover, each area of management
has its own mode of operation, and anyone hoping to succeed in business must
be able to adapt those modes quickly to the
constantly changing social and
economic environment.
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Don't Assume That Something Is “Impossible“
"We speak of the shortcomings of the purely
intellectual approach, but this refers to our wariness of half-baked
theories that can prevent us from proceeding to a practical solution,” said
Matsushita. “If necessity is the mother of invention, then simple,
unaffected determination is its father. Even when everyone around you say
it's impossible, if you step back and rethink your task in the simplest
possible terms, free of the noise of over-erudite and preconceived notions,
often
the solutions will come to you, out of the blue, so to speak."
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Change the
World
Be Daring
How To Achieve Impossible
Burning
Desire |
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Dam Management
Various economic factors can inhibit
corporate growth. Konosuke Matsushita believed, however, that continued progress is
possible with the right approach, such as by employing what he called the
"dam method" of management. Matsushita's dam management offered a way to
keep an enterprise on an even keel in times of unexpected changes in
business conditions, and included useful techniques for achieving the goal
of maintaining steady growth at all times. It is essential to create a
strong internal structure capable of surviving the economic crises that
might lie ahead. A business can maintain steady growth, and protect itself
against changes in the external
environment, by erecting a dam and reservoir
in every part of its management, such as an "equipment dam" and a "capital
dam" that provide insurance for stable growth.
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