Firms implement strategy through balancing the four major factors or
Financial perspective: To succeed financially, how should we look to our
Customer perspective: To achieve our vision, how should we appear to our
Internal business process perspective: To satisfy our shareholders and
customers, what business processes must we excel at?
Learning, innovation, and growth perspective: To achieve our vision, how
will we sustain our ability to create value and improve?
The four perspectives permit a balance between short-term and long-term
objectives, between outcomes desired and the
drivers of those
outcomes, and between hard objective measures and soft subjective measures.
For each of the above four questions, provide answers in terms of:
Objectives; Measures; Targets, and Initiatives.