Brand is a synergistic combination of its attributes (name, logo, slogan, value mantra, design, etc.) and the reputation that differentiates a firm or a person from others, or a product/service for those of competition.

Technically speaking, whenever you create a new name, logo, or symbol for a new product or service, you have created a brand.

Brand Appeal

Corporate Social Responsibility (CSR) is an example of a strategic initiative that contributes to a brand's reputation.