Glossary Business Design   Glossary of Business Terms Brand Attributes   Master Keys KoRe Concepts     Brand Attributes represent the essence of the brand and portray a company's brand characteristics. This set of characteristics signifies the basic nature of a brand and differentiates the company from its competitors in the eyes of customers       Two Types of Brand Attributes There are hard and soft brand attributes that forms the basis for a strong brand,  brand appeal, differentiation strategies, and strategic brand management.     Hard Brand Attributes are tangible features that are developed through texts, images, sounds, and videos. Name of the company, its vision, logo, slogan, taglines, value mantra, branded signs, images, gestures, music, songs, chants, and color combinations are examples of hard brand attributes.     Soft brand attributes are intangible features that are developed through design and implementation of differentiated value creation strategies.   Brand Ambassador Word-of-Mouth Marketing   Smart & Fast Customer Success 360     Coaching by Example Innompic Games Brand Attributes of Innompic Games Name  ▪  Vision  ▪  Logo  ▪  Gesture  ▪  Anthem  ▪  Chant Shared Values  ▪  Value Mantra  ▪  Innompic Glossary     6Ws of Innompic Games  ▪  IG Way  ▪  Innompirsity  ▪  Innompiology   Brand Appeal  ▪  Advantages of Strong Brands Personal Brand  →  Coaching by Example: My Personal Brand Differentiation Strategy  →  4 Steps  ▪  Examples of Differentiation