A few years later, Mandy Haberman, inspired this time by a friend’s child
spilling blackcurrent juice over a cream coloured carpet, decided to set out to
design a leak-proof cup that seals between sips and created the Anywayup® cup.
In 1992, the first of many patents was filed (patent no. GB-B-2266045). The
patent protected her idea that uses a slit valve to control the flow of liquid
through the spout of trainer cup. Additional patents both for the UK and
overseas were later filed and granted.
Prototypes of the innovative product were offered for
licensing to 18 companies
concerned with the manufacture of products for infants. Although the response was
enthusiastic, for various reasons, no license was issued. Therefore, in 1996,
Mandy Haberman decided to join forces with a Cardiff-based marketing company
that specialized in marketing
innovative products and the Anywayup® cup started to sell in unprecedented
numbers (a rate of 60,000 a week). Shortly after, a US company signed an
exclusive USA licensing agreement to manufacture and sell the product under the
Tumble Mates brand. Over 10 million cups are now sold each year worldwide.