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Disruptive creativity is about
proactive shattering of old patterns with
radical, imaginative ideas to open doors to
unusual ways of perceiving, feeling, thinking
and acting.
It involves
creative destruction of established norms
and boundaries in order to produce something
radically different and valuable. |
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Disruptive Creativity vs.
Thinking Outside the Box
Thinking outside the box is
about liberation from internal
self-imposed limitations and the
imagination-powered search for a
solution beyond them.
Disruptive creativity is about
liberation from both
internal and external
traditional constraints and the
imagination-powered search for
solutions beyond them. |
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Disruptive Creativity
and Disruptive Ideas
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If
you create something unseen
before,
prepare to
address challenges
unmet earlier
~
Vadim
Kotelnikov |
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Disruptive ideas aim to create
fundamental changes in
approaches, processes, or the
target market.
Disruptive creativity opens
doors to a radically new and
unfamiliar world, inspiring an
expansion of perception and
thinking. |
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Move 37
Move 37 is a metaphor for
disruptive creativity and
novel, mind-blowing, and
victorious actions...
More
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Disruptive Creativity and Disruptive Inventiveness
Disruptive inventiveness is ingenuity aimed at finding
game-changing solutions to problems or challenges..
Disruptive creativity is usually not limited by the
boundaries of the task at hand and can be inspired by a
higher purpose and purely intrinsic motivation.
Disruptive Creativity and Disruptive Innovation
Productive disruptive creativity enables game-changing
inventions, which are the starting point for the
creation of disruptive innovations.
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Disruptive Ideas
AI Overview
Disruptive ideas are innovations that create new markets
or transform existing ones by introducing simpler, more
accessible, or affordable products/services, often
starting at the bottom of the market and moving up to
displace established leaders (like AI, EVs, Blockchain),
challenging the status quo by making things
cheaper/easier, and emerging from new entrants or
creative thinking. They aren't just new; they
fundamentally change how things are done, appealing to
overlooked customers before taking over mainstream
markets.
Key Characteristics
Simpler & More Accessible: They start by offering basic
functionality but are easier to use or more widely
available.
Lower Cost: Often significantly cheaper than existing
solutions, appealing to non-consumers.
Market Creation/Transformation: They either build
entirely new markets or upend incumbents by moving
upmarket.
Challenging Norms: They break normal patterns and
traditional business models, sometimes seeming inferior
at first.
Examples of Disruptive Ideas/Technologies
Technology: AI, Internet of Things, Cloud Computing,
Blockchain, Virtual Reality, 3D Printing, CRISPR gene
editing, Autonomous Vehicles.
Business Models: Ride-sharing, streaming services
(Netflix), online retail (Amazon), cryptocurrency.
Sectors: Telemedicine, Renewable Energy, AgriTech.
Where They Come From
New Entrants: Startups often have the freedom to
challenge incumbents.
Creative Thinking: Actively seeking frustrations,
engaging with others, and looking across industries.
Technological Shifts: Exponential tech growth (AI,
mobile) creates fertile ground.
How to Generate Them
Look for Non-Consumption: Identify people who aren't
using current solutions.
Challenge Assumptions: Question "the way things have
always been done".
Focus on Value, Not Just Features: Deliver simplicity,
affordability, or convenience.
*** Chat GPT ***
Disruptive ideas, often leading to disruptive
innovation, are concepts that fundamentally change how
markets operate, typically by offering simpler, more
convenient, or less expensive alternatives that
eventually displace established market leaders. This
phenomenon has been influential in business for decades,
serving as a powerful tool for predicting market shifts
and gaining a competitive edge. The shift from
controlling mindsets to empowering ones, and from rigid
rules to guiding principles, are examples of such
transformative thinking.
*** GLOSSARY ***
Inventiveness refers to the quality of coming up with
new and original ideas. It is often associated with wit,
creativity, and the ability to invent ingenious
solutions or concepts.
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