Companies, like any living organism, must become
learning organizations that change and
adapt to suit their changing
environment. The constant formation of new units within a
corporation is one means of gearing up to change.
To determine the improvements to make in
response to the change, you should continuously:
Changes the Source of Opportunities
Innovation is the specific tool of
Doing new things, or doing old things in new ways is how
exploit change as an opportunity for a different business or a
Entrepreneurs see change as the norm and as healthy; they
always search for change, respond to it, and exploit it as an opportunity.
Innovation can be approached methodically, by a
purposeful and organized
search for changes and by identifying the
opportunities that such changes might offer. In your search, focus on
opportunities, not problems, these changes can bring along. Results come
exploiting opportunities, not solving problems.
Entrepreneurship as a Continuous Source of
Many people equate
entrepreneurship with an individual and his or her startup company.
However, establishing entrepreneurial small business in a big organization
has become very popular in today's rapidly changing and complex world.
Many organizations, willing to exploit the
benefits of new product/service development as
internal ventures, will need to change their
mindset, redefine their concept of organization and loose controls in order
to expand their capacity for speed. Mastering of the new
business systems approach
to managing projects aimed at development of
innovative products and
services will help corporations to
move with speed to capitalize on emerging technology and market
Culture for Innovation
By: Soren Kaplan
culture, especially when it comes to creating
a culture of innovation, is a daily task that involves elevating the mundane to the
By managing the strategic levers of
culture, and by practicing the strategies of envisioning, communicating
and sponsoring, it becomes possible to create a culture of innovation
and drive long-term strategic advantage.
DOs and DON'Ts of a Successful Innovator
Start small try to do one
Don't undershoot, or you
will simply create an opportunity for competition
Strategic Innovation is the creation of
strategies, new product categories, services or
business models that change
the game and generate significant
new value for customers and the
Managing for Results
To achieve results, you
should develop a solid, sound, customer-focused, and
entrepreneurial strategy, aimed at
market leadership, based on
innovation, and tightly focused on decisive opportunities.
The goal of the
road-mapping is to develop the
innovation strategy to choose and do the right things. The goal of
innovation management is to implement this strategy well.
Road-mapping leads to effective project
portfolio development and management. It provides for company-wide
technological strategy development and technology assessment, as well as
project evaluation and strategic aligning. Road-mapping tools provide
also a common language for innovation and building bridges between
technologists and business managers within your corporation, and with you
major suppliers and customers...