Lessons from IDEO, New Product Design Company



Search Constantly

Browse, constantly search for new ideas and inspiration: make constant browsing of journals, books, newspapers and Internet your habit and an integral part of your corporate culture. Browse the aisles at your favorite bookstore and make a practice of looking at sections you've never checked out before. You'd be surprised at how much you can learn about the latest trends by scanning titles and book jackets.  >>>




Look Wider

Don't focus too much on your competitors – spend as much time learn from noncompetitive industries as well. Knowing the start of the art or the soon-to-be state of the art in one industry can give you a jump in your chosen field.  >>>




Observe People

Observe customers and noncustomers, especially enthusiasts >>>



Build Bridges

Build bridges from one department to another, from your company to your prospective customers, and ultimately from the present to the future >>>




Make Ideation a Habit

Live innovation: get involved in many innovative projects to acquire a unique perspective on the future, get a sense of the holistic nature of change, and learn how things evolve >>>





Philip H. Knight quotes

You’ve got to worry about what’s coming up to stay ahead of the curve.

Philip H. Knight


Vadim Kotelnikov advice quotes

The surest way to spot trends and anticipate the future is to create them.

Vadim Kotelnikov

Vadim Kotelnikov, founder of 1000ventures - personal logo    Business e-Coach    Innompic Games icon