Entrepreneurial Creativity

 

Culture for Innovation

 

Innovation Process

 

 

Newcomers that flourish in our environment are often offered a key role in a new project, or even an opportunity to manage a project. Age and experience aren't factors. You actually get to pick two or three people who will review your work, and IDEOers invariably pick team members. And since we live for projects, there's an opportunity to spread the work around.

  SuperCreativity new product design best practices innovation culture

 

IDEO Tom Kelley creativity innovation quotes

Great groups are more optimistic than realistic. They believe they can do what no one else has done before.

Tom Kelley

IDEO

 

 

Product Design Innovation Process A-Z/360 by Vadim Kotelnikov  

Make brainstorming a religion. The buzz of a good brainstormer can infect a team with optimism and sense of opportunity that can carry it through the darkest and most pressure-tinged stages of the project.

 

 

IDEO Tom Kelley creativity innovation quotes

Play with your physical workplace in a way that sends positive "body language" to employees and visitors.

Tom Kelley

IDEO

 

 

Organizations should allow serendipity to happen, because I believe that all of the magic is at the intersection of disciplines now. You cannot win the game just by having better engineers or better marketers than the people down the street. You can’t win. Someone is always going to come along who is better. The magic is at the intersection between anthropology and engineering and marketing or whatever, where you cluster things in a different way, and you say, ‘Hey, here is something people need that they didn’t know they needed.

 

IDEO's 6 Innovation Practice Tips

Cross-pollination Tips

Trend Spotting

Work as Fun

Serendipity as Competitive Advantage

Build a Team Culture

 

 

 

IDEO Tom Kelley creativity innovation quotes

Pranks and play became second nature in IDEO. They gave people a sense that they had some control over their destiny.

Tom Kelley

IDEO

 

 

Pranks became second nature. Windshield cement inspired many office pranks: You'd leave your desk only to return to find everything glued down: soda cans, papers, pens. David's door was once glued shut when he was getting a pitch from a salesperson. Another office was webbed in by the sticky trails from a hot glue gun. There were rubber band wars and squirt skirmishes (similar to the pranks at Apple at the time), and plenty of water balloons dropped out of the window.

 

 

IDEO Tom Kelley creativity innovation quotes

Good companies embrace a culture of mini-failures.

Tom Kelley

IDEO

 

 

Mini-courses

 

Your growth boosters

 

Teaching by Example