People in Different Ways7
that what you request suits their own purposes: for instance,
improving management information with a new system.
your colleagues to feel that by helping and supporting you they
are pursuing their own ends: for instance, putting together a joint
plan for something...
Subordinate – motivate your subordinates to think that
following your instructions will bring them
satisfaction: for instance, taking over responsibility for an
Three Ps of Traditional
Qualities You Must
Motivate Staff Effectively7
Four Kinds of Communication
as a Process8
Provides a forum for input into decisions
Describes direction and status along the way
Links individuals horizontally and informally
Components of the Communication Environment8
Unleashing the Power of
is the process of stimulating an individual to take action that will
accomplish a desired goal.
motivated individuals can bring about
substantial increases in productivity and job satisfaction and substantial
decreases in tardiness, grievances, absenteeism, and so forth. Your
motivation strategy will determine how easily you can get down and do a
"There are many forms and degrees of
cooperation between the worker and the management", wrote James F. Lincoln,
and a member of the founding family of Lincoln Electric Company. "The
attitude can vary all the way from passivity to highly imaginative
contributions to efficiency and progress."
Without strategic motivation, without
the organization's enthusiastic
involvement and participation of
it is impossible to implement any
Motivate Through Communicating
Your Strategic Focus
"I know you believe you
understand what you think I said,
but I am not sure you realize that what you heard is not what I meant."
"Most companies are filled with people who
have no clue of the big picture –
what the organization is really trying to accomplish
because they don't feel that they or their contributions are important, they
do their job... and nothing more".6 To unleash the power of your
organization and achieve exceptional results, you must empower employees
and motivate them to follow through on your
Your business will be able to bring new products/services to the market much
faster if "everyone within the organization had their heart and soul wrapped
up in taking aim and shooting at the same target".6
Downward communication: for
communication to be successful, managers must insure that all necessary
information is included in the transmission in a form that is acceptable to
Upward communication: the key to
successful upward communication is the trust of the subordinate who is doing
the communicating. If there is no trust, the subordinate will be tempted to
play it safe and only transmit desired information. Managers have to work at
earning and keeping and employee's trust.
Lateral (horizontal) communication,
between different individuals or departments on the same organizational
level, and diagonal communication, between two different
organizational level, are vital to the workings of a complex contemporary
business. They allow individuals with
diverse knowledge to contribute to
problem solution in different parts of an organization and serving to link
groups and spread information. These informal communication networks are
used by almost all successful managers to monitor employee communication and
to reach employees quickly without the often cumbersome official
organizational communication channels.
Communication strategy is a coherence linkage never to be overlooked.
Communication needs to be comprehensively planned and spontaneous, as well
as top-down and bottom-up.
Communication processes, including
the target audience, the message, the means of communication, the frequency, the
rationale, and the selection of communicators, must be tailored to each
purpose and constituency...
Lessons from Jack Welch: 3Ss
of Winning in Business
Simplicity is indispensable to a
business leader's most important function: creating and projecting a
vision. Simple messages travel faster...
Monsanto was was undergoing a
transformation to become a new company.
One of the areas of focus during this
transition period was on communicating and building the desired
and motivated behaviors through traditional means like videos and
newsletters as well as day-to-day conversations...
Burson-Marsteller, a world's largest public
relations agency, created a company called "SynerGenics" that not only
helps a company define its
corporate culture but rolls up its sleeves with the company's executives
to help them implement an "employee involvement" program. According to
Geoffrey Nightingale, the former President of SynerGenics, "the central
employee involvement is communication. When
management says to us, `We want a company that behaves differently,' we
know the solution lies with communications." ...