Gamification is a way to enhance learning, engagement, social interactions, systems, culture, activities by creating similar experiences to those experienced  and services when playing games in order to motivate and engage users.

Gamification is adding game mechanics into nongame environments, like a website, online community, learning management system or business' intranet to increase participation. The goal of gamification is to engage with users, consumers, employees and partners to inspire, share, educate, interact, connect, and collaborate.

How Gamification Works

Gamification works by providing audiences with proactive directives and feedback through game mechanics and game dynamics added to online platforms that lead to the accomplishments of business goals and objectives.

A compelling gamification experience taps into a participant’s emotions and demonstrates, easily, the best activities an audience can complete that make an impact on mutually shared goals. As employees or customers interact with a gamification program, they receive immediate feedback on performance and guided next steps towards new achievements.

Business Value of Gamification

Gamification drives engagement, joyful competition, and collaboration to influence business results. When employees participate and engage with gamification initiatives, they learn easier and faster how to interact with their associates, their business, their products, your services, and your brand.

Game-like experiences feel fun, build capabilities and lasting habits.

Engagement with game mechanics provides insightful data that can help influence marketing campaigns, platform utilization and performance goals. Every employee or customer interaction gives a better sense of where a participant is spending their time and what activities drive interest.

Outside-the-Box Intelligence

Disruptive Strategist