Entrepreneurs' Primer on Marketing, Advertising, and
Selling

By: Terry Collison, Blue Rock Capital

 

 

   

Advertising ABCs

10 ways that Advertising issues play a pivotal role in your venture

Marketing What?

Your Promotional "Cash Flow"

A Model of the Selling Process When the "Product" is You

Selling (and Silence)

A Model of the Real Selling Process – NO Ultimately Means YES

10 Marketing, Selling, and Advertising Tips

The First Rule of Advertising for Entrepreneurs

 

 

 

   

A Model of the Real Selling Process –
NO Ultimately Means YES

 

 

 

 

No ultimately means Yes
(APPLIES TO SELLING YOUR PRODUCT....
OR TO SELLING YOURSELF)
...it out... ...‘em off Go meet José* When the going gets tough~ etc...

 

 

 

No

 

 

no

  

 

no

  

 

no

  

 

NO

  

 

 

no

 

No

 

 

No

 

no

 

NO

Date:

 Name: 

Date:

 Name: 

Date:

 Name: 

Date:

 Name: 

Date:

 Name:

Date:

 Name:

Date:

 Name:

Date:

 Name:

Date:

 Name:

Date:

 Name:

 

 

no

no

no

 

NO

 

no

 

No

No

 

no

 

no

 

no

Date:

 Name: 

Date:

 Name:

Date:

 Name:

Date:

 Name:

Date:

 Name:

Date:

 Name:

Date:

 Name:

Date:

 Name:

Date:

 Name:

Date:

 Name:

 

 

no

 

no

 

 

NO

 

 

no

no

 

 

no

 

 

no

 

 

NO

 

no

 

 

No

Date:

 Name: 

Date:

 Name:

Date:

 Name: 

Date:

 Name:

Date:

 Name:

Date:

 Name:

Date:

 Name: 

Date:

 Name:

Date:

 Name: 

Date:

 Name: 

No

 

no

 

 

no

no

 

NO

no

 

 

No

 

No

No

 

no

Date:

 Name:

Date:

 Name: 

Date:

 Name: 

Date:

 Name: 

Date:

 Name: 

Date:

 Name: 

Date:

 Name: 

Date:

 Name: 

Date:

 Name: 

Date:

 Name: 

 

 

NO

no

 

no

 

no

 

no

 

no

 

 

NO

 

 

no

 

no

 

no

Date:

 Name: 

Date:

 Name: 

Date:

 Name: 

Date:

 Name: 

Date:

 Name: 

Date:

 Name: 

Date:

 Name: 

Date:

 Name: 

Date:

 Name: 

Date:

 Name: 

 

no

 

NO

 

no

no

no

 

 

NO

no

 

no

 

no

 

NO

Date:

 Name: 

Date:

 Name:

Date:

 Name: 

Date:

 Name: 

Date:

 Name: 

Date:

 Name: 

Date:

 Name: 

Date:

 Name: 

Date:

 Name: 

Date:

 Name: 

 

No

 

no

 

no

 

no

 

no

 

no

 

NO

 

No

no

 

no

Date:

 Name: 

Date:

 Name: 

Date:

 Name: 

Date:

 Name: 

Date:

 Name: 

Date:

 Name: 

Date:

 Name: 

Date:

 Name: 

Date:

 Name: 

Date:

 Name: 

 

No

 

no

 

 

NO

no

 

NO

 

No

 

no

 

no

no

 

No

Date:

 Name: 

Date:

 Name: 

Date:

 Name: 

Date:

 Name: 

Date:

 Name: 

Date:

 Name: 

Date:

 Name: 

Date:

 Name: 

Date:

 Name: 

Date:

 Name: 

 

no

 

NO

no

 

NO

 

no

 

NO

 

no

 

NO

no

 

No

Date:

 Name: 

Date:

 Name: 

Date:

 Name: 

Date:

 Name: 

Date:

 Name: 

Date:

 Name: 

Date:

 Name: 

Date:

 Name: 

Date:

 Name: 

Date:

 Name: 

 

No

 

no

no

 

no

 

 

NO

 

no

 

 

NO

 

 

No

 

No way, José*

 

 

 

Yes 

Date:

 Name: 

Date:

 Name: 

Date:

 Name: 

Date:

 Name: 

Date:

 Name: 

Date:

 Name: 

Date:

 Name: 

Date:

 Name: 

Date:

 Name: 

Date:

 Name: 

 

 

   

Next Chapter:

 

 
   

10 Marketing, Selling, and Advertising Tips

 

 

 

 

Mini-courses

 

Your growth boosters

 

Teaching by Example

 

 

Discover more inspirations, insights, and highersights in these mini-courses:

Digital Marketing

Marketing Rainbow

Result-oriented Communication

  Digital Marketing how to create appealing headlines