Strategic Management:

Dynamic Strategy


A Strategic Management Process for Navigating Complexity and Generating Innovation

Executive Summary. Main source of information: Managing Complexity, Robin Wood


Strategy Formulation FutureStep Strategic Management Adaptive Organization Strategy Implementation Corporate Capabilities Business Ecosystem Change Management The Wheel of Business Evolution FutureStep - Strategic Management Process for Adaptive Organizations - How To Manage Complexity

Benefits Enjoyed by Organizations Practicing FutureStep

  1. Enhanced organizational intelligence, shown by improved decision quality and accelerated learning capability.

  2. Greater clarity and robustness in strategic direction, with reduced risk;

  3. Increased adaptiveness, speed and flexibility in responding appropriately to change;

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  1. Improved organizational design in which the shape or form of the organization mirrors its function and embodies its own transformational capabilities;

  2. Stakeholder alignment around a shared, sustainable model of the business ecosystem with which the organization co-evolves.

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"In the case of complex adaptive systems, their schemata have consequences in the real world, which exert selection pressures back on the competition among the schemata, and those schemata that produce favorable results in the real world have a tendency to survive, or be promoted, and those that are less successful in the real world have a tendency to be demoted or disappear. In many situations, complexity may offer a selective advantage."   ~ Murray Gell-Mann

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What Is FutureStep?

FutureStep is a new strategic management process that helps companies, especially large multinational adaptive organizations, integrate flexibility and responsiveness into every aspect of their activities. It is modular tool, and parts can be used independently or as a complete program for guiding strategic decision-making.

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Why FutureStep?

The FutureStep process is aimed at enabling organizations to meet the challenges of navigating a complex and uncertain future environment, by helping them to evolve as complex, intelligence systems. It focuses on what an organization can do in the present to increase its ability to operate in a sustainable way in the future.

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This approach to strategic management evolved through many years of practical experience with multinational organizations in several industries in Europe, North America and Asia. Organizations that have pioneered this kind of approach to strategic management include 3M, British Telecom (BT), the British National Health Service, Dutch Telecom, Hewlett-Packard, Jardine Matheson, Shell, State Farm Insurance, and the US Department of Defense.

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