"In the case of complex adaptive systems, their schemata have consequences in the real world, which exert selection pressures back on the competition among the schemata, and those schemata that produce favorable results in the real world have a tendency to survive, or be promoted, and those that are less successful in the real world have a tendency to be demoted or disappear. In many situations, complexity may offer a selective advantage."

 – Murray Gell-Mann

Background

This approach to strategic management evolved through many years of practical experience with multinational organizations in several industries in Europe, North America and Asia. Organizations that have pioneered this kind of approach to strategic management include 3M, British Telecom (BT), the British National Health Service, Dutch Telecom, Hewlett-Packard, Jardine Matheson, Shell, State Farm Insurance, and the US Department of Defense.

What Is FutureStep?

FutureStep is a new strategic management process that helps companies, especially large multinational adaptive organizations, integrate flexibility and responsiveness into every aspect of their activities. It is modular tool, and parts can be used independently or as a complete program for guiding strategic decision-making.

Why FutureStep?

The FutureStep process is aimed at enabling organizations to meet the challenges of navigating a complex and uncertain future environment, by helping them to evolve as complex, intelligence systems. It focuses on what an organization can do in the present to increase its ability to operate in a sustainable way in the future.