" Successful people ask better questions, and as a result, they get better answers."

~ Tony Robbins


Case Studies Dell Inc.

"The danger comes when you fall into the trap of approaching problems too similarly," says Michael Dell, Founder of Dell Inc. "You can encourage your people to think about your business, your industry, your customers innovatively. Ask a different question or word the same question in a different way. By approaching a problem, a response or an opportunity from a different perspective, you create an opportunity for new understanding and new learning. By questioning all the aspects of our business, we continuously inject improvement and innovation into our culture."... More



Inspiring Culture: 5 Elements  Download PowerPoint presentation, pdf e-book

Case Studies Google

"We run the company by questions, not by answers," says Eric Schmidt, the CEO of Google. "So in the strategy process we've so far formulated 30 questions that we have to answer. I'll give you an example: we have a lot of cash. What should we do with the cash? Another example of a question that we are debating right now is: we have this amazing product called AdSense for content, where we're monetizing the Web. If you're a publisher we run our ads against your content. It's phenomenal. How do we make that product produce better content, not just lots of content? An interesting question. How we do make sure that in the area of video, that high-quality video is also monetized? What are the next big breakthroughs in search? And the competitive questions: What do we do about the various products Microsoft is allegedly offering?

You ask it as a question, rather than a pithy answer, and that stimulates conversation. Out of the conversation comes innovation. Innovation is not something that I just wake up one day and say 'I want to innovate.' I think you get a better innovative culture if you ask it as a question.  >>>

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