|
|
Run your company by questions, not by
answers, to get a better
innovative culture.
Ask a lot of value,
strategy-,
product-,
process-,
employee,
organization-,
→
customer
 -,
market- and
competition-related questions to stimulate conversation that
results in
→
Innovation
.
→
Creating Sustainable Profits:
9 Questions To Answer
|
Examples of
Managerial Questions
-
How
could we enhance our
business portfolio to produce higher and more
→
innovative value
for the customer?
-
How
the
needs of our target customers are changing? How could we
satisfy these new needs? How could we
create new customer needs that our new product or service is
best to satisfy?
-
How
could we get employees more enthusiastic about creating higher
customer value and more loyal to our company?
-
What
could be
→
improved radically
in our
processes?
-
What
are the next
big breakthroughs in our
and related industries?
-
What
do we do about the various new products our
→
competitors
are allegedly about to offer soon?
Having
made an experimental step towards a stretch goal, ask
→
Learning SWOT Questions
to identify new strengths, weaknesses, opportunities and threats. |
Examples
of Question-based Management
|
 Google
→
10 Success Lessons
from Google
"Innovation is not something that I just wake up one day and say 'I want to
innovate.' I think you get a better
innovative culture
if you ask it as a question," said Eric Schmidt
while being the Executive Chairman of
Google.
"So in the
strategy process we've so far formulated 30
questions that we have to answer. I'll give you an example: we have a lot of
cash. What should we do with the cash? Another example of a question that we
are debating right now is: we have this amazing product called AdSense for
content, where we're monetizing the Web. If you're a publisher we run our
ads against your content. It's phenomenal. How do we make that product
produce better content, not just lots of content? An interesting question.
How we do make sure that in the area of video, that high-quality video is
also monetized? What are the next big breakthroughs in search? And the
competitive questions: What do we do about the various products Microsoft is
allegedly offering? You ask it as a question, rather than a pithy answer,
and that stimulates conversation. Out of the conversation comes
innovation.“
|
GE
→
25 Lessons from
Jack Welch
Below are
Jack Welch's
5 Strategic Questions you should
ask to understand where your business is going:
❶ What
does your global competitive environment look like?
❷ In the
last three years, what have your competitors done?
❸ In the
same period, what have you done to them?
❹ How
might they attack you in the future?
>>>
❺ What
are your plans to
leapfrog over them?
>>> |
Self-Management Questions
>> →
4 WHYs
of
True Success
● Question-based Selling
|
