The key elements of creating a
can be summarized in the following eight steps:
Paint an inspiring
strategic intent, and
❷ Build an open,
receptive to new ideas,
at all levels, give them
Culture of Relentless Innovation
Make relentless innovation a norm. Set
stretch goals. Reduce bureaucracy and cultivate the
spirit of a startup firm. Nourish relentless growth attitude.
inspiring culture of
creative dissatisfaction with the status quo. Train and empower
entrepreneurial leaders and
intrapreneurs. Establish an
innovation incubator for disruptive top-line-growth projects.
The Jazz of Innovation
Establish a jazz-like innovation process – improvisation within
a guiding structure. Practice
loose-tight leadership. Inspire creativity,
stimulate radical idea generation, and
suspend judgement during the "loose" phase. Review,
assess, filter, select and combine ideas during the the "tight"
phase. Establish a system to
measure the progress.
Ideation to Implementation – Quickly!
brainstorming techniques to generate a large number of ideas and
idea-integration techniques to come out with most-promising
inventions. Play INNOBALL
entrepreneurial simulation game with most-promising inventions to
prepare them for rapid implementation.
Prototype promising solutions and
❽ Analyze results and
roll out the successful