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If you wish to reach foreign
buyers or sellers or need to
bring joint venture projects to
a successful outcome, you must
be culturally competent. You
must understand intercultural
communication and effectiveness
if you wish to avoid such
serious problems as:
→ Unmet commitments from
suppliers;
→ Stalled joint projects, deals
coming undone;
→ Frequent miscommunications,
failed meetings, and unanswered
routine communications;
→ Low productivity.
Cultural Differences To Be
Addressed
According to Geert Hofstede,
cultures – both national and
organizational – differ
along many dimensions.
The four of the most important
are:
① Directness (get
straight to the point versus
imply diplomatic messages)
② Hierarchy (follow
orders silently versus engage in
debate first)
③ Consensus (dissent is
accepted versus unanimity is
needed)
④ Individualism/Collectivism
(individual
winners versus
team effectiveness)
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