Development Risk: Can the
product or service actually
Manufacturing Risk: If the
product can be developed, can it actually be produced in appropriate
Marketing Risk: If the product
can be made, can it be
Financial Risk: If the product
can be sold effectively, will the resulting company be
and can the profits actually be realized in a form that allows
investors to receive cash?
Growth Risk: If the company can
achieve operating profitability at one level, can profitability be
maintain as the company evolves?