By Harvard Business
Review by Robert Morris
In this volume, one in a series
of anthologies of articles previously published in the
Harbard Business Review, the reader is provided with eight
brilliant analyses of how to establish and then nourish
entreprise-wide. No brief commentary such as this can do
full justice to the rigor and substance of these articles.
It remains for each reader to examine the list to identify
those subjects which are of greatest interest to her or him.
My own opinion is that all of the articles are first-rate.
One of this volume's greatest benefits is derived from
sharing a variety of perspectives provided by a number of
different authorities on the same general subject. In this
Readers will especially
appreciate the provision of an executive summary which
precedes each of the articles. Also of interest is the
"About the Contributors" section which includes suggestions
of other sources to consult.
These are some of the key
questions to which the contributors respond:
Which "time pressure" situations yield
Why? (Amabile, Hadley, and Kramer)
What are the most effective "tough-minded ways"
to "get innovative"? (Pearson)
How to break out of - and stay out of -- the
"innovation box"? (Wolpert)
What causes an R&D "machine" to "sputter" and
how to repair it? (Peebles)
What does the "discipline of
require of both individuals and organizations? (Drucker)
How can research help to
"reinvent" an organization? (Brown)
is not enough," what else is needed? (Levitt)
Those who share my high regard
for this volume are urged to check out other "Harvard
Business Review on..." volumes such as those on
Management, Organizational Learning. Also Thomas Kelley
and Jonathan Littman's
of Innovation and The Ten Faces of Innovation,
Teresa Amabile's Creativity in Context, Evan
Schwartz' Juice, Jane Fulton Suri' Thoughtless
Acts?, Michael Michalko's Cracking Creativity,
and Making Innovation Work co-authored by Tony
Davila, Marc J. Epstein, and Robert Shelton.