Be Different


Think Differently

Tips for Adopting a Different Point of View


Adapted from: The Leader's Guide To Lateral Thinking,
Paul Sloane



  • Force yourself to approach the problem from a fresh direction. >>>

  • Put yourself in the shoes of a customer, or the product itself, or a Martian! >>>

  • Reframe the problem – describe it in different words.

  • Make a visual presentation of the issue with a drawing or by using a graphical analysis software

  • Discuss your situation with friends in a very different walks of life. >>>

  • Start with a random object or word and force an association with the problem... More

4 WHYs of True Success




Vadim Kotelnikov advice quotes

Break the rules
to see what's behind the walls and
create springboards for fresh ideas.

Vadim Kotelnikov


Albert Einstein quotes

We don't need to think more,
we need to think differently >>>


Edward de Bono creativity advices quotes

90% of error in thinking is due to error in perception. If you can change your perception, this can lead to new ideas.  >>>

Edward de Bono

Thought Leader

Tagore quotes

If I can't make it through one door, I'll go through another door ‒ or I'll make a door. Something terrific will come.

Rabindranath Tagore

Donald Trump quotes

As long as you’re going to be thinking anyway, think big.


Larry Elison advice

The only way to get ahead is to

find errors in conventional wisdom.


Larry Elison