|
 |
The most important thing we do is market the
product. We’ve come around to saying that Nike is a marketing-oriented
company, and the product is our most important marketing tool. |
Philip H.
Knight |
|
|
It’s not enough to do good things. You have to
let people know what you’re doing. |
Philip H.
Knight |
|
|
You can’t explain much in 60 seconds, but when
you show Michael Jordan, you don’t have to. It’s that simple. |
Philip H.
Knight |
|
|
 |
Your challenge is not just
to
improve. It is to break the service paradigm in your
industry or market so that customers aren’t just
satisfied,
they’re so
→
shocked that they tell strangers on the street how
good you are.
>>> |
Jack Welch
GE |
 |
Having a clientele that speaks well of you,
that’s the largest source of business. Clients referring us to their friends or
relatives is so much more powerful than any advertising we could
ever do. |
Charles
Schwab
Schwab
Inc. |
Marketing and Selling
 |
People do not like to be sold but they do like to buy. |
Dale
Carnegie |
|
Customers buy for their reasons, not yours. |
Orvel Ray Wilson |
|
You must have
mindshare before you can have marketshare. |
Christopher M.
Knight |
|
The most important adage and the only adage
is, the customer comes first, whatever the business, the customer comes
first. |
Kerry Stokes |
|
You're headed in the right direction when you realize the customer viewpoint
is more important than the company viewpoint. It's more productive to
learn
from
your customers instead of about them.
|
John Romero |
|
In
sales there
are going to be times when you can’t make everyone happy. Don’t expect
to and you won’t be disappointed. Just
do your best for each client in each situation as it arises. Then,
learn from each situation how to do it better the next time.
|
Tom Hopkins |
|
When visiting customers,
listen before you sell. people want the
opportunity to explain in detail what they need. And they want
to know that their vendors value their input and factor it into
the product or service.
|
Moshe Levy |
|
|
