Through “manufacturing of
and “technological innovation",
Toyota is aiming to help create a more
To realize this, the company strives to:
1. Be a driving force in global regeneration
by implementing the most advanced
Creating automobiles and a motorized
society in which people can live safely, securely and comfortably.
3. Promote the appeal of cars throughout the
world and realize a large increase in the number of Toyota fans.
4. Be a truly global company that is trusted
and respected by all people
around the world.