Corporate Vision, Mission, Goals Attitude Motivation New-to-the-world Product Development Sustainbale Value Creation Winning Organization Creating a Corporate Vision GE (case study) Microsoft (case study) - Global Home for Creative Achievers Ten3 Business e-Coach: why, what, and how Strategic Alignment Purpose of Your Business Strategic Intent Inspiring Corporate Culture

Corporate Vision: Providing Purpose, Direction, and Motivation


Case Studies GE

At General Electric (GE) the corporate vision is 'We bring good things to life'.

The corporate success depends on the vision articulated by the CEO Download PowerPoint presentation, pdf e-book or the top management. For a vision to have any impact of the employees of an organization it has to be conveyed in a dramatic and enduring way. The most effective visions are those that inspire, usually asking employees for the best, the most or the greatest. Make sure you keep stretch in your vision, communicate it constantly, and keep linking the events of today to your vision, underscoring the relationship between the two.

In one of his first speeches as CEO, Jack Welch explained that he was not going to lay out an "all-inclusive" grand strategy or step-by-step agenda for the company. Instead, he was going to articulate a vision and a few clear goals for the company. He has always felt that best leaders are visionaries. They do not get caught up in the minutiae or obsess over every detail, but instead inspire others to execute on that vision.

To Welch, there are several reasons why it is better to lay out a general vision and not an exact blueprint.

  • It is the leader's responsibility to come up with the vision. Once the vision was communicated, it is up to the team to turn this vision into a reality.

  • A leader who spends too much time on the details is likely overmanaging. It is much better to give a general direction and empower the team to figure out the exact route... More

  25 Lessons from Jack Welch  Download PowerPoint presentation, pdf e-book

Business e-Coach Business e-Coach

The Vision of inspirational Business e-Coach, is "To inspire innovation Download PowerPoint presentation, pdf e-book and help people and companies create a more exciting world."  >> 

Case Studies Silicon Valley Companies

Silicon Valley leaders keep stretch in their vision and communicate purpose and direction consistently and within multiple contexts. They keep linking the events of today to their vision, underscoring the relationship between the two keep people motivated and focused.  

Case Studies Microsoft 

Microsoft's vision is to enable people and businesses throughout the world to realize their full potential.

Case Studies Ford Motor Company 

The Ford Motor Company vision is 'to become the world's leading consumer company for automotive products and services'.

Case Studies Infogrames

Infogrames is a French company producing entertainment software games for CD-ROD, SEGA and Nintendo consoles etc. The company is driven by vision of opportunities, as well as the challenge of turning them into a reality. At Infogrames, there are a few key people who can create visions that employees, business partners and investors understand and find attractive. These shared visions knit many people in the Inforgames network together. They are without doubt a major motivational factor in the organization, pushing the limits of its capabilities, and optimizing performance.

Case Studies 3M

The 3M vision: "Achieving Breakthrough Performance for our Customers, Employees, and Shareholders."

Case Studies AMD

The vision of AMD, a global innovative microprocessor, flash memory and low-power processor solutions manufacturer, is "A Connected Global Population".




Example of a Poorly Formulated Corporate Vision: STF Medical

The corporate vision of STF Medical, Austria, is "From concept to management ─ all from one hands." This is actually and example of how a corporate vision should NOT be formulated... More



How To Create a Corporate Vision    Shared Vision    Strategic Intent    Launching a Crusade    Technological Vision  ●  Tips for Making the Vision a Reality


Japanese Proverbs

Vision without action is a daydream. Action without vision is a nightmare.



Larry Elison advice

I believe people have to follow their dreams ‒ I did.  >>>

Larry Elison


Konosuke Matsushita advice quotes

Company’s vision must be driven by the aspirations of its customers... More

Konosuke Matsushita


Charles Schwab advice quotes

A man to carry on a successful business must have imagination and see things as in a vision, a dream of the whole thing.  >>>

Charles Schwab

Schwab Inc.

Walt Disney business quotes

If you can dream it, you can do it. All of our dreams can come true – if we have the courage to pursue them.

Walt Disney