Visualize the desired big picture − a
strategically aligned company where IT supports all business
functions
synergistically
Evaluate your company's
value chain:
supply chain,
systems,
processes,
marketing,
selling,
customer service
Evaluating
customer
experience,
customer value journey and
customer relationships
holistically
Benchmark your e-business progress against your competition
Define the e-business areas where a
competitive advantage can be achieved
Plan for an outstanding
performance and the
right balance of your
e-business systems
