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Strike the Right Balance Between
the Three Roles
More important than the
individual roles was Disney’s
ability to strike the right
balance between them.
"Creativity as a total process
involves the coordination of
these three subprocesses:
dreamer, realist and critic. A
dreamer without a realist cannot
turn ideas into tangible
expressions. A critic and a
dreamer without a realist just
become stuck in a perpetual
conflict. The dreamer and a
realist might create things, but
they might not achieve a high
degree of quality without a
critic. The critic helps to
evaluate and refine the products
of creativity," writes Robert
Dilts, an
NLP pioneer and the author of Strategies of Genius.
Walt Disney didn’t just play the
three roles in his head – he
used them to counterbalance and
direct the tendencies of his
team. If he felt the team were
too bogged down in detail, he
would become the playful
Dreamer; if they were in danger
of getting lost in
pie-in-the-sky fantasies, he
switched roles to the Realist.
3Bs of
Strategic Creativity:
Brainstilling-Brainstorming-Brainstilling
Team
Creativity
Spiral
Integration of Ideas (SPIN) |
