Different Approaches to Building Trust
Research indicates4 that there is a
strong correlation between components of
trust (such as
conflict management, and
differences play a key role in the creation of trust, since trust is built
in different ways, and means different things in different cultures.
For instance, in the U.S., trust is
"demonstrated performance over time". Here you can gain the trust of your
colleagues by "coming through" and delivering on time on your commitments.
In many other parts of the world, including many Arab, Asian and Latin
American countries, building relationships is a pre-requisite for
professional interactions. Building trust in these countries often involves
lengthy discussions on non-professional topics and shared meals in
restaurants. Work-related discussions start only once your counterpart has
become comfortable with you as a person.
Cultural differences in multicultural
create misunderstandings between team members before they have had a chance
to establish any credibility with each other. Thus, building trust is a
critical step in creation and development of such teams. As a manager of a
multicultural team, you need to recognize that building
different people is a complex process, since each
culture has its own way of
building trust and its own
interpretation of what trust is.