Source: "Building Trust Across Cultural Boundaries", Ira Asherman, John W. Bing, Ed.D., and Lionel Laroche


Different Approaches to Building Trust

Research indicates4 that there is a strong correlation between components of trust (such as communication effectiveness, conflict management, and rapport) and productivity. Cultural differences play a key role in the creation of trust, since trust is built in different ways, and means different things in different cultures.

Cultural Differences  Download PowerPoint presentation, pdf e-book

Same Reality, Different Perceptions

For instance, in the U.S., trust is "demonstrated performance over time". Here you can gain the trust of your colleagues by "coming through" and delivering on time on your commitments. In many other parts of the world, including many Arab, Asian and Latin American countries, building relationships is a pre-requisite for professional interactions. Building trust in these countries often involves lengthy discussions on non-professional topics and shared meals in restaurants. Work-related discussions start only once your counterpart has become comfortable with you as a person.

4 NLP Perceptual Positions

Multicultural Teams

Cultural differences in multicultural team Download PowerPoint presentation, pdf e-book can create misunderstandings between team members before they have had a chance to establish any credibility with each other. Thus, building trust is a critical step in creation and development of such teams. As a manager of a multicultural team, you need to recognize that building trust between different people is a complex process, since each culture has its own way of building trust and its own interpretation of what trust is.





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