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Companies that export unbranded products will face disadvantages such as:
▪ Lower
revenues as consumers demand
lower prices for unbranded goods.
▪ Lack of
customer loyalty largely
due to their inability to recognize the product and distinguish it from the
products of
competitors.
▪
Difficulties in marketing and advertising products or services abroad in the
absence of a suitable symbol or easy identifier that links your products or
services with your SME, as marketing an unbranded product is inherently much
more difficult.
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