6 Tips for Making Online Payments Easy for Customers


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Are you hoping to improve your customer conversion rates?

Making online payments as easy as possible for your website visitors can be the step that makes or breaks a purchase. For an e-commerce site, having an efficient online checkout and payment system is a must for success.

Convert your website visitors into customers with this awesome guide. These tips will help you improve your customer's online experience while boosting your profits.



1. Deliver With Great Design

Website design is important on every page of your website and can help you drive visitors to checkout. Make sure that your checkout page is consistent with the rest of your website's design.

Keep things consistent with your brand colors, text fonts, and overall theme. Any inconsistency here can look spammy, which may affect potential customers' trust, causing them to avoid completing a purchase. With the possibility of scams on the internet, you want to make sure your design presents a brand your customers can trust with their personal information.

Keeping your design clean and consistent can help improve your brand loyalty and awareness while increasing checkout rates.



2. Allow Payments Without Account Creation

How many times have you abandoned a cart when an online store requires you to make an account in order to make a purchase with them?

This extra step can seriously detour customers who are impatient or low on time. Customers are also sick of coming up with new usernames and passwords to sites. This step isn't necessary, and even if a customer does go through with creating an account, forgetting their login information could keep them from making another purchase with you.

This step is especially detrimental to first-time customers. Many website visitors avoid signing up for online accounts to avoid unwanted email subscriptions. Make things easier on your customers by giving them the option to checkout as a guest.

You can also consider giving customers the option to create an account after they purchase. This will allow them to sign up if they wish without distracting them at checkout.



3. Provide Multiple Payment Methods

To allow a variety of different customers, you will want to accept a variety of payment methods. The more payment methods you offer, the better. There are tons of payment methods out there, so do some research to figure out what methods your customer uses most frequently.

Most e-commerce sites allow multiple different credit card options, as well as Paypal. Some e-commerce sites allow payment plan options. For instance, many customers are more likely to make a big purchase if they can pay it off in increments.

Consider conducting a survey with your current customers to see what payment options they typically use, and which ones they wish you would add.



4. Make Room for Errors

During checkout, it's easy for people to make mistakes when entering their information, especially if they are busily checking out on a smartphone while on the go.

To make sure that these mistakes are fixed, you want to have a system that will identify them. If information is entered inaccurately, it could cause tons of customer service issues.

Some error systems will not let customers move to the next page, and will display an error message at the head of the checkout page. This identifies that there is an error, but does not allow the customer to know where the error is. Rather than making them search around for the error, identify it for them.

Make sure the error message is visible on the line that needs to be fixed. Check to ensure your system also saves the data entered despite the mistake. There is nothing more annoying to a customer than having to fill out their information all over again.

Making this process as painless as possible will allow for quick payments that will keep you from frustrating customers.

5. Essentials Only

Keeping the information you ask your customers to submit to the absolute essentials is a great way to up your conversion rates. You don't want your customers to feel that they need to jump through hoops to pay you. Not only does this slow down the payment process, but it could affect your brand loyalty.

If customers feel you're asking them for unnecessary personal information, it could make them question your companies motives. To keep things transparent with your customers, only ask for what you need. If you want additional information, such as a phone number, let your customer know why you need this information or make this field optional.



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6. Limit Distractions

Your checkout process should be distraction-free to ensure that you have the customer's full attention. In this era, people have short attention spans. Any distraction, no matter how small, could cause cart abandonment.

Since checkout is the final step of your customer's online experience, you don't need to sell them on anything else at this point. This means your checkout process should be advertisement free. You may also want to eliminate your navigation top and sidebars at checkout to make this space as minimal as possible.

Make Online Payments Easy

When it comes to your website's checkout process, you should make sure your system makes it easy to purchase in as little time as possible. Difficult, confusing, or messy payment pages can deter customers from giving you their money. Making online payments as seamless as possible is a great way to boost your conversation rates and profits.

For more advice on how to up your company's profits this year, head to the "entrepreneur" section of our site.



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Customer Success 360






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