In the competitive world of the Web,
growing your business
your profits online requires careful planning and important steps. For
every successful e-commerce businesses, there are dozens that fail because
they don't address basic risks and pitfalls along the way. So to take full
advantage of the e-commerce opportunity, make sure you base your Web
business on a solid foundation that covers every element of e-commerce:
Establish your identity.
The right domain name, or URL, can make the difference between a
memorable e-commerce identity and getting lost in the online crowd.
Find the right online home.
For brick-and-mortar stores, location is everything. Your Web business
needs the right home, too. Purchase and set up your own Web server, or
find a home for your site with a reputable Internet Service Provider
(ISP) or Web host.
Build an attractive storefront.
With the right tools, creating a Web site is easier than ever-but
following some basic guidelines will help make your site easy and fun
for customers to navigate. And that means more sales for you.