● It costs between 5 and 6 times less to retain an existing customer than to attract a new.

● Companies can multiply their profits by retaining more existing customers.

● Increased brand loyalty by 1% can increase profitability by 4%.

● 80% of customers say they are ready to pay more if a company provides great service

● Happy customers tell 4 to 5 others of their positive experience. Dissatisfied customers tell 9 to 12 how bad it was.

● Most customers do not feel valued by those serving them.