Transformational vs. Transactional Leadership

Major Leadership Styles

Transactional leadership
is an instructional leadership mode. It is about deployment and management of people and resources to get results.

Transformational leadership
is about providing a new focus and implementing new ideas. It
arouses emotion, develops a collaborative culture, taps into the emotional and spiritual resources of an organization, and builds problem solving  Download PowerPoint presentation, pdf e-book capabilities... >>>


"Some men see things the way they are and ask why,
I see things as they could be and ask why not."

~ Bobby Kennedy

4 WHYs of True Success

3 Fundamental Goals of Transformational Leadership

❶ Establishing a questioning culture and a  creative dissatisfaction environment

❷ Designing a new holistic system and setting stretch goals

❸ Inspiring entrepreneurial creativity and helping people solve problems more creatively... >>>



Transformational Leadership Characteristics


Strategic Creativity


Inspiration... >>>



Organizational Change

8 Common Errors in Organizational Change Efforts

❶ Allowing too much complacency... More

  How To Overcome Resistance to Change: Kore 10 Tips


Six Core Skills of a Transformational Leader6

  1. Communication

  2. Motivation

  3. Learning

  4. Role Flexibility

  5. Influencing

  6. Self-Mastery


What is Transformational Leadership?

Transformational leadership is about implementing new radical ideas. These individuals continually change themselves; they stay flexible and adaptable; and continually improve those around them. The transformational leader encourages followers by acting as a role model, motivating through inspiration, stimulating intellectually, and giving individualized consideration for needs and goals.3

Overall, transformational leaders balance their attention between action that creates progress and the mental state of their followers. Perhaps more than other leadership approaches, they are people-oriented and believe that success comes first and last through deep and sustained commitment. 

Why Transformational Leadership?

Transformational leadership empowers people to greatly exceed their previous levels of accomplishment. This dynamic and innovative leadership style challenges and motivates an entire organization top to bottom. They put passion and energy into everything. They care about people and want people to succeed. The result is individual, group, and organizational achievement beyond expectations.

Developing and Selling the Vision

As a Transformational Leader, you must start with the development of a vision, a view of the future that will excite and convert your potential followers.

3Bs of Strategic Creativity

"The next step, which in fact never stops, is to constantly sell the vision. This takes energy and commitment, as few people will immediately buy into a radical vision, and some will join the show much more slowly than others. You must take every opportunity and use whatever works to convince others to to climb on board the bandwagon."4

In order to create followers, you have to be very careful in creating trust, and your personal integrity is a critical part of the package that you are selling. In effect, you are selling yourself as well as the vision.

Empowerment Is a Key

Empowerment is the key to effective leadership. Transformational leaders are those who can elicit extraordinary performance from ordinary people. The superior leader is like a catalyst in a chemical process that causes the other ingredients to work together in a superior fashion. "Empowerment as a key function of leadership becomes even more important as the work force becomes dominated by members of the Generation X. These highly individualistic men and women are increasingly seeking higher meaning and purpose in their careers. They are not impressed by authority or hierarchy. If they don't get the satisfaction they are seeking from their work, they will go somewhere else. And the better they are at what they do, the more readily they will leave one job for another," says Brian Tracy.2

Your Emotional Task

To be a transformational leader you must arouse emotion and tap into the emotional and spiritual resources of your organization. Make continued efforts to motivate and rally your followers, constantly doing the rounds, listening, inspiring and energizing.

One of the methods the Transformational Leader uses to sustain motivation is in the use of ceremonies, rituals and other cultural symbolism. Small changes get big hurrahs, pumping up their significance as indicators of real progress.4

Leading by Example

As a transformational leader, you must always be visible and show by your attitudes and actions how everyone else should behave. Seek to infect and reinfect your followers with a high level of commitment to your vision... More

Case Studies Steve Jobs

When Steve Jobs returned to Apple in 1997, he looked at the number of proposed research and development projects. Then he stopped most of them. Today, the Apple brand is known for its lean venture strategies, small but value-added product range and great launch program... More

Case Studies Jack Welch

Jack Welch has been with the General Electric Company (GE) since 1960. Having taken GE with a market capitalization of about $12 billion, Jack Welch turned it into one of the largest and most admired companies in the world, with a market value of about $500 billion, when he stepped down as its CEO 20 years later, in 2000.

25 Lessons from Jack Welch  Download PowerPoint presentation, pdf e-book

Although Jack Welch is "the celebrated leader of a global manufacturer often noted for its technological prowess, he has utilized a very human process to drive change through GE's vast organization. Having respect for the individual as a pivotal force in organizational change, Welch created a model of exceptional performance every corporate leader can learn from... More

Case Studies Uniliver

"As we launched into our growth strategy, I realized that I didn't feel right: something was missing," says Antony Burgmans, Co-chairman of Unilever. "We were doing all the right things: a new, focused strategy; shareholder support; a new organization structure; and good people in place. But something was wrong the critical piece was missing. What I saw was that even though we had an excellent change strategy, and an inspiring vision, what was really required to bring about change at Uniliver was a new culture, a new leadership mindset, and new behaviors."... More



From the same bunch of the keys to Leadership Success 360     Business e-Coach   Success 360   One World, One Way, icon, logo   Kore 10 Tips            Vadim Kotelnikov, founder of 1000ventures - personal logo  

Team Culture Create a Grand Vision Vadim Kotelnikov (personal website) Idea Management Knowledge Management Get Rid of Bureaucracy Leadership Development Cross-functional Management Inspiring Culture Losing Organization: 9 Signs Ten3 Business e-Coach Motivating and Communicating Entrepreneurial Organization Losing Organization: 9 Signs

Organizational Transformation  ●  The Art of War >> Know Your Enemy

Exceed the Initially Desired Results  ●  Simulation Games  ●  10 KITT  >>  Training





  1. "The Move Toward Transformational Leadership," Leithwood, Kenneth A.

  2. "Transformational Lead face="Arial, Helvetica, sans-serif">Improving Organizational Effectiveness Through Transformational Leadership," Bernard M. Bass

  3. "Transformational Leadership,"

  4. "Every Business is a Growth Business", Ram Charan and Noel. M. Tichy

  5. "A Short Guide To Transformational Leadership Development," Murray Johannsen


Change Management

Creating Change  >>  Presentation that Inspires Change    Leading Change    Innoball    Quotes

Resistance To Change    Change Program    The Art of War

The Tao of Leadership    I-Chin  >>  Turn Opportunities To Your Advantage: 5 I-Chin Advice

Organizational Change

Organizational Transformation    25 Lessons from Jack Welch >> Welch Fires a Lazy CEO

People Skills

Motivate Employees to Embrace Change    Emotional Intelligence    Energizing People

Employee Empowerment  >>  Energizing Employees