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Reasons for Writing a Business Plan |
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Support a loan application
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Raise equity funding
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Define and fix objectives and programs
to achieve those objectives
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Create regular business review and
course correction
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Define a new business

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Define agreements between partners
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Set a value on a business for sale or
legal purposes
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Evaluate a new product line,
promotion, or expansion
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What's in a Business Plan? |
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A business plan should prove that your
business will generate enough revenue to cover your expenses and make a
satisfactory return for bankers or investors.
- Executive Summary
features the highlights of your plan and sells your idea in two pages or less.
- Company Summary
a factual description of your company, ownership, and history.
- Products (or Services or both)
describes your products and/or services and how they stand out from
competitive products and services.
- Market Analysis provides
a summary of your typical customers, competitive landscape, market size, and
expected market growth.
- Strategy and Implementation
describes how you will sell your product, how you will put your plan into
action, and establishes milestones.
- Management Summary
provides background on the management team, their experiences, and key
accomplishments.
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Financial Plan contains key financials including sales,
cash flow, and profits.
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What Makes a Successful Business
Plan? |
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A well thought out idea
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Clear and concise writing
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A clear and logical structure
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Illustrates management's ability to
make the business a success
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Shows profitability
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The best way to show bankers,
venture capitalists,
and
angel investors
that you are worthy of financial support is to show them a great
business plan. Make sure that your plan is clear, focused and realistic.
Then show them that you have the tools, talent and team to make it
happen. Your business plan is like your calling card, it will get you in
the door where you'll have to convince investors and loan officers that
you can put your plan into action.
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Once you have raised the money to
start or expand your business, your plan will serve as a road map for your
business. It is not a static document that you write once and put away. You will
reference it often, making sure you stay focused and on track, and meet
milestones. It will change and develop as your business evolves.
Do I need a business plan?
Not everyone who starts and runs a
business begins with a business plan, but it certainly helps to have one. If you
are seeking funding from a venture capitalist, you will certainly need a
comprehensive business plan that is well thought out and contains sound business
reasoning.

If you are approaching a banker for a
loan for a start-up business, your loan officer may suggest a Small Business
Administration (SBA) loan, which will require a business plan. If you have an
existing business and are approaching a bank for capital to expand the business,
they often will not require a business plan, but they may look more favorably on
your application if you have one.
How do you write a business plan?
Sitting down looking at a blank
computer screen as you prepare to start your business plan can be daunting. You
may want to look at some alternatives that will make the process a bit easier.
Hire a Professional
A professional consultant will create the business plan for you, but you still
have to be prepared to think through your business and understand the underlying
concepts in your business idea. You will have to work closely with the
consultant to ensure that he or she develops a good plan that accurately
represents your business or business idea. You can find a list of business
planning consultants at www.planconsultants.com.
Buy a Book
There are many good books on the market that will help you to understand what
needs to go into a good business plan. You can read Timothy Berry's "Hurdle: the
Book on Business Planning".
Use Business Planning Software
A good business planning software
package will provide you with an outline for a well-developed,
objective-based and professional business plan. Software packages will
remove the problem of starting from scratch by structuring your plan for
you. The software should ask you the right questions that will pull out the
most important underlying concepts within your business idea.
Find out more about the
leading software package on the market, Business Plan Pro.
Humorous
Business Plan:
Financial Success
Values
being created:
"Money can't buy
happiness; it can, however, rent
it."
Unknown...
Money
management skills:
"Anyone who lives within their means
suffers from a lack of imagination."
Oscar Wilde...
Funds
required and uses:
"I just need enough to tide me over until I need more."
Bill Hoest... More
Humorous
Business Plan:
Great Communicator
Targeted Market:
"I like to talk with people who
express my thoughts clearly."
Unknown...
Communication Management Skills:
"Man is least himself when he talks in his own person. Give him a mask, and
he will tell you the truth."
Oscar Wilde...
Market Analysis:
"Some read to think, these are rare; some to write,
these are common; and some read to talk, and these form the great majority."
Charles Caleb Colton...
More
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