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Five Missions of the Global Core |
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Mission |
Objective |
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Identity |
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Capabilities |
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To act as a sourcing/disseminating "market maker" to
ensure corporatewide access to world-class, low-cost capabilities
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To provide "matrix capabilities" in nonmatrix
organizations
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Capital |
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Strategic Leadership |
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To provide the vision, leadership, and purpose for
growth
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Initiate "outside-the-box" thinking to generate future
growth
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Control |
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Core versus Center |
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Center
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suggests something that is in the middle
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a holdower of the
command-and-control model
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information flows into it and directive flows out of it
Core
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suggests a sense of essence and purpose, of heart
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creates the context for growth
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ensures that the pieces are in place for growth and
that they are working effectively and not clogging up the works
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sets the tone, while not always beating the drum
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adds value, not sheer overhead
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Global Core Defined
The heart of the Centerless
Corporation is the Global Core, which is a revolutionary overhaul of the
old corporate center or headquarters. It is:
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global in the sense that
it is responsible for key missions across the entire geographically
dispersed corporation;
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a core because it is
meant to impart value to all of the other elements of the model, and not
simply add excessive overhead.
The Core is not a Center
The Global Core is not a center because the execution of its
missions is distributed across the numerous pieces of the corporation. The
global nature of business makes it imperative that companies perform many
Core activities close to where they are needed. Technology enables this to
happen. The Core's role is to add value where business units cannot.
Lean Structure
The Global Core has a lean structure. It is far smaller than
the traditional corporate center and has high leverage in the things it
does. The Global Core consists solely of the CEO, his or her team, and only
those services necessary to add value to the corporation. There are no
centralized services. For instance:
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Human resources component
deals strictly with
high-level
strategy, leadership
development and allocation of key people, while things like benefits and
payroll administration are carried out in the Business Units;
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Public affairs component
deals just with corporate identity, not with brand management.


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