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New Business Model:

Centerless Corporation

The Global Core

The Heart of the Centerless Corporation

Source: "The Centerless Corporation", by Bruce A.Pasternack and Albert. J. Viscio, 1998. Executive summary by Vadim Kotelnikov

"When the Master rules, people cannot make note of his existence"  - Lao-tzu

 

Five Missions of the Global Core

Mission

Objective

Identity

  • To formulate a vision and a set of shared values

  • To create the most favorable and strongest corporate identity possible in each relevant constituency

Capabilities

  • To act as a sourcing/disseminating "market maker" to ensure corporatewide access to world-class, low-cost capabilities

  • To provide "matrix capabilities" in nonmatrix organizations

Capital

  • To minimize cost of capital and fund growth

Strategic Leadership

  • To provide the vision, leadership, and purpose for growth

  • Initiate "outside-the-box" thinking to generate future growth

Control

  • To exercise control on behalf of the board and the shareholders

  • To understand and manage the risks of the business

Core versus Center

Center

  • suggests something that is in the middle

  • a holdower of the command-and-control model

  • information flows into it and directive flows out of it

Core

  • suggests a sense of essence and purpose, of heart

  • creates the context for growth

  • ensures that the pieces are in place for growth and that they are working effectively and not clogging up the works

  • sets the tone, while not always beating the drum

  • adds value, not sheer overhead

Related Chapters of the Business e-Coach:

Centerless Corporation

Business Enablers

Global Core Defined

The heart of the Centerless Corporation is the Global Core, which is a revolutionary overhaul of the old corporate center or headquarters. It is:

  • global in the sense that it is responsible for key missions across the entire geographically dispersed corporation;

  • a core because it is meant to impart value to all of the other elements of the model, and not simply add excessive overhead.

The Core is not a Center

The Global Core is not a center because the execution of its missions is distributed across the numerous pieces of the corporation. The global nature of business makes it imperative that companies perform many Core activities close to where they are needed. Technology enables this to happen. The Core's role is to add value where business units cannot.

Lean Structure

The Global Core has a lean structure. It is far smaller than the traditional corporate center and has high leverage in the things it does. The Global Core consists solely of the CEO, his or her team, and only those services necessary to add value to the corporation. There are no centralized services. For instance:

  • Human resources component deals strictly with high-level strategy, leadership development and allocation of key people, while things like benefits and payroll administration are carried out in the Business Units;

  • Public affairs component deals just with corporate identity, not with brand management.

 

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