How To Manage Change: 6 Ws of Strategic Change Management - Knowing Why, What, Where, When, Who, and How (by Vadim Kotelnikov)

6 Ws of Strategic Change Management

Knowing Why, What, Where, When, Who, and How

"Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?" ~ Steve Jobs

Why – the purpose: the problem to be solved or the opportunity to be pursued
What – the strategic intent, the goals and objectives
Where – the context: the internal and external environment
When – the milestone events and timing
Who – the leader and the team
How – the process of change implementation

Change Management

Change Management Quotes